Media Grand Prix Goes to South Korea's Cheil for Virtual Grocery Store

Cheil Worldwide in South Korea took home the coveted prize for creating a virtual grocery store in a Seoul subway for Tesco (the British chain that's been renamed Homeplus in Korea). The shelves are laid out just like a physical store, and the items are fully shoppable via smartphones and QR codes. People waiting for their trains can scan items right into an online cart, with the items to be delivered to their homes. A case-study video is here.

What it is: The "Homeplus Subway Virtual Store" was an idea conceived by Cheil to help the retailer get an edge over its larger rival, E-mart. Instead of trying to persuade consumers to visit the store, Cheil had the idea to bring the store to busy, hardworking people. It recreated lifelike images of store aisles in subway stations that were interactive and allowed people to shop from the store simply by taking pictures of the products with their mobile phones. Their orders were later delivered to their homes. Although engagement with the idea was only in the tens of thousands, online sales for Homeplus jumped by 130%, the client said.

Link:
http://news.softpedia.com/news/Samsung-and-Cheil-Use-Transparent-LCDs-on-South-Korean-Subway-Stations-229513.shtml
http://www.adweek.com/cannes-lions-2011/media-grand-prix-goes-south-koreas-cheil-virtual-grocery-store-132766
http://adage.com/article/special-report-cannes/south-korea-s-cheil-captures-media-grand-prix-cannes/228319/
http://youtu.be/OIvz9TXTlS0

Korean Webcomics to the World

Korean web-toons are a subgenre of manhwa that are published exclusively online as Web Comics, usually on comic hosting sites such as Naver. Their layout is different from standard manhwa — instead of individual pages, webtoons are posted as one long, scrolling page per chapter, with most being entirely in color. Because they are not bound by publisher requirements as much as their print counterparts, web-toons also tend to be a little more avant garde, with either less conventional story lines or dealing with subjects that aren't usually addressed in mainstream entertainment. Although the readership of these web-toons were once restricted to the Korean speaking population only, the popularity of series such as Trace, Noblesse and Tower of God has recently generated a solid western fanbase for the medium.

Link: http://youtu.be/X7E1IZ61zxk

Source: http://www.webtoonlive.com/

http://tvtropes.org/pmwiki/pmwiki.php/Main/KoreanWebtoons

Les Miserables ROK Air Force Parody Les Militaribles

The “Gangnam Style” video has spawned seemingly endless remakes; there are even sites that allow viewers to insert photos of themselves onto the animated bodies of people performing the famous horse dance.

Now the viral video has inspired another South Korean blockbuster, a parody of the movie musical “Les Misérables” featuring members of the air force. After just five days on YouTube, the video had been viewed almost three million times.

The video, “Les Militaribles,” opens by spoofing the dramatic first scene of the movie version of Victor Hugo’s epic novel, set in a jail where men live under the tyranny of the guards.

“Dig down, dig down, raise your shovels high. Dig down, dig down, and clear the snow below,” the airmen chant as they struggle to clear a runway. “There is no end to this accursed snow. Dig down, dig down, you still have two service years to go.”

Link : http://youtu.be/lZunEARBb6I

Link : http://news.donga.com/3/all/20130213/52992270/1

PS. (I change my topic baby to Korean things..)

1 1/2 Year Old basketball player skilled shooting 3 pointers

Link from: http://youtu.be/01rFO9ugy-s